### New Faces for “Kinmugi” Brand
In a recent announcement, it was revealed that renowned actor Takenouchi Yutaka, aged 54, has been appointed as the new ambassador for the Suntory “Kinmugi” brand. This strategic move comes in light of the brand’s efforts to reach a wider audience following its product refresh last December. Joined by actress Kuroki Hikari, who is entering her fourth year as part of the brand’s campaign, Takenouchi is set to elevate the brand’s message.
Fans can expect to see their favorites in two new television commercials debuting in 2025. In the “Kyou mo Kaeru (He)” segment, Takenouchi takes on the role of an editor at a publishing house, making a timely visit to a seasoned manga artist on deadline day, only to find that the manuscript isn’t finished. Despite the stress, he beautifully captures the essence of unwinding at home, savoring moments with a cold “Kinmugi” in hand.
Conversely, Kuroki portrays a novice flower shop owner in her segment, embodying the comforting feeling of returning home after a long day. These commercials continue the brand’s theme of tranquility and relaxation that resonates with audiences.
Taking inspiration from the brand’s tagline, “Return Home for Kinmugi,” Takenouchi shared that returning to a warm bath is a highlight of his day, while Kuroki enjoys relaxing on her sofa, often drifting off to sleep with soothing music playing.
Discover What’s New with Suntory’s Kinmugi Brand: Fresh Faces and Exciting Campaigns
### New Faces for “Kinmugi” Brand
Suntory’s “Kinmugi” brand, known for its premium beer, is making headlines with the exciting announcement of actor **Takenouchi Yutaka** as the new brand ambassador. At 54 years old, Takenouchi brings a wealth of experience and charisma to the role, complementing the established presence of **Kuroki Hikari**, who has been part of the campaign for four years. This strategic pairing aims to revitalize the brand and engage with a broader audience, particularly following the product refresh in December 2023.
The campaign will roll out with two innovative television commercials set to debut in 2025, a strategic move to tap into the market for lifestyle-oriented beverages. In the first commercial titled “Kyou mo Kaeru (He),” Takenouchi portrays an editor at a publishing house who must deal with the pressures of a manga artist’s deadline. The narrative beautifully sheds light on the importance of unwinding at home with a refreshing bottle of Kinmugi.
In the second commercial, Kuroki takes on the role of a flower shop owner, capturing the essence of comfort and relaxation after a busy day. The commercials highlight the brand’s thematic focus on tranquility, resonating with consumers who seek a retreat from their daily lives.
### Trends in Alcohol Advertising
Suntory has strategically aligned its marketing efforts with current consumer trends that favor authenticity and relatability. By focusing on everyday scenarios and the concept of relaxation, “Kinmugi” appeals to modern sensibilities, making it relevant in today’s market.
### Innovative Marketing Techniques
The choice of utilizing popular actors not only leverages their star power but also enhances emotional connections with the audience. Expect both characters to embody moments that many can relate to, reinforcing the message of balancing work-life stress with the enjoyment of Kinmugi.
### Market Analysis
Suntory has demonstrated a keen understanding of market dynamics through this campaign. With consumer preferences continuously shifting towards organic and calming experiences, the brand’s approach of pairing a premium beverage with relaxation practices can lead to increased market share in the competitive beverage landscape.
### FAQs
**What is Kinmugi’s brand messaging?**
Kinmugi’s brand messaging revolves around the theme of relaxation and enjoying life’s simple pleasures, encouraging consumers to “Return Home for Kinmugi.”
**When will the new commercials air?**
The new commercials featuring Takenouchi Yutaka and Kuroki Hikari are set to debut in 2025.
**What roles do the ambassadors play in the commercials?**
Takenouchi plays an editor dealing with a manga artist’s deadline, while Kuroki plays a flower shop owner focusing on the comfort of returning home.
### Conclusion
As Suntory continues to innovate and adapt to the changing landscape of consumer preferences, the appointment of dynamic ambassadors like Takenouchi Yutaka and Kuroki Hikari marks a significant step forward for the Kinmugi brand. With the public eagerly awaiting these new advertisements, it’s clear that Kinmugi is poised for a successful campaign aimed at promoting the soothing experience of enjoying its products at home.
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