Urban Decay

Urban Decay is a cosmetics brand known for its edgy and vibrant makeup products. Founded in 1996, the brand gained popularity for its diverse range of colors, high-quality formulations, and a focus on individuality and self-expression. Urban Decay is particularly renowned for its eyeshadow palettes, setting sprays, and bold lip products. The brand promotes a philosophy of beauty that prioritizes creativity and authenticity, often appealing to a younger audience and those who embrace unconventional beauty standards. Additionally, Urban Decay is recognized for its commitment to cruelty-free practices, ensuring that none of its products are tested on animals.